Privacy policy for Widala AB

 

Who is responsible for the processing of your personal data?

Widala AB with org.nr.556890-6738 (”Widala”) are responsible for the processing of your personal data. For us, it is natural to protect your privacy and personal data in accordance with current legislation and industry rules. We want you to feel safe when you entrust your personal data with us and we process the information you provide us with responsibly. In this privacy policy, we want to inform you about how we process your personal data.

How do you get in touch with us?

If you have any questions about how we process your personal data or if you wish to exercise any of your rights described below, please don’t hesitate to contact us.

Our contact information is: 

Widala AB, Skiljevägen 33, SE-182 56 Danderyd, Sweden
Tel: +46 (0) 8 36 26 16
E-mail: info@widala.se

How and why do we process your data?
 We collect and process your personal data when you buy a product, make an inquiry, register with or otherwise contact or meet us. We also collect information from third parties about you in your professional role when we assess that you may have an interest in our business.

Want more detailed information about how Widala processes your personal data? Below, you can read more about:

  • Why we process your personal data

  • What personal data we process about you

  • What legal basis, in accordance with the Data Protection Ordinance, we rely on to be able to process your personal data

  • For how long we process your personal data

  • Your obligations to provide the information to us and what happens if you do not do so

  • Who has access to your personal data

  • If we share your personal data outside the EU/EEA and why we do so

  • From whom we collect your personal data

  • Your rights in influencing how we process your personal data


Conditions of interest
For certain purposes, when we communicate with you in your capacity as a professional, we process your personal data based on so called legitimate interest. By asserting legitimate interest, we have judged that our legitimate interest in carrying out the processing outweighs your interest and your fundamental rights not to have your personal data processed. If you want detailed information about how we apply legitimate interest, you can contact us. Our contact information can be found in the second paragraph of this policy.


Do we share your personal data outside the EU/EEA?
As a rule, Widala only share your personal data inside the EU/EEA, but we may in some cases use suppliers outside the EU/EEA. When we transfer personal data outside the EU/EEA, this is only done if we have a legal basis for the transfer in accordance with applicable laws and regulations for data protection. This means that we can transfer personal data to Privacy Shield-certified personal data assistants in the United States. In accordance with a decision by the European Commission, personal data may be transferred to recipients in the United States, provided the recipient is Privacy Shield certified. Privacy Shield is an agreement between the EU and the US with the aim of protecting the fundamental rights of Europeans and guaranteeing legal certainty for companies that transfer personal data to the US. US companies wishing to become Privacy Shield certified may apply to the US Department of Commerce, which ensures that the company's privacy policy complies with the high security standard required by Privacy Shield. For recipients who are not Privacy Shield certified, we can transfer your personal data outside the EU/EEA with the support of standardized data protection regulations adopted by the European Commission. We may also transfer your personal data to a country that the European Commission has deemed to have an adequate level of protection for the processing of personal data. If you want detailed information about transfer outside the EU/EEA, you can contact us. Our contact information can be found in the second paragraph of this policy.

Database clean-up and updating
For us, it is important to always have an updated database and we do the following:

  • Continuous clean-ups and updates of our database

  • Clear e-mails that "bounce" and update registers after returns on postal mailings

  • Make use of our connection to our database provider to make sure we have the most current information

What rights do you have when it comes to influencing how we process your personal data?
When we process your personal data, you have certain rights to for example to get access to what data we process or to have data deleted. Below, we describe these rights in detail. To exercise your rights, please don’t hesitate to contact us. Our contact information can be found in the second paragraph of this policy.


Withdraw your consent
If our processing of your personal data is based on your consent, for example if you have agreed to receive marketing from Widala for a longer period, longer than stated in the detailed description, you have the right to withdraw all or part of that consent at any time. However, the revocation of your consent will have no effect on our processing of your personal data for the time before the revocation took place.

Right to access
You have the right to receive a confirmation of whether personal data concerning you is processed by Widala and access to information about how the personal data is processed, e.g. the purpose of the processing and the categories of personal data to which the processing relates. You also have the right to receive a copy of the personal data that is being processed. A request is made by contacting us. Our contact information can be found in the second paragraph of this policy.

Right to rectification
You also have the right to have incorrect personal data rectified and supplemented without undue delay.
If you receive newsletters from Widala you can edit the information and end the subscription through a link in the newsletter mailing.

Right to delete (right to be forgotten)
Under certain circumstances, you have the right to request deletion of your personal data. Such conditions exist if:

• Personal data are no longer necessary for the purposes for which they were collected or processed

• You revoke your consent on which the processing is based and there is no other legal basis for the processing

• You object to the processing and there are no justified reasons to continue with the processing that weigh heavier

• Personal data has been processed illegally

• The personal data must be deleted to meet a legal obligation to which Widala is subject

Right to limitation of processing
Under certain circumstances, you have the right to request that the processing of your personal data be restricted. This right exists when:

• You oppose the accuracy of the information (but only for a period that gives us the opportunity to check this)

• The processing is illegal and you oppose the deletion of personal data and instead request a restriction of the use of the data

• You need the personal data to assert or defend legal claims even though we no longer need the personal data for our purposes with the processing

• You have objected to the processing and we have not performed a check on whether our legitimate interest in processing your personal data outweighs your legitimate reason for limiting the processing of your personal data

Right to object to processing
You have the right to object at any time to the processing of your personal data based on legitimate interests, for example when you receive a newsletter. However, this does not apply if we can present compelling legitimate reasons for the processing that weigh more heavily or if it takes place for the determination, exercise or defence of legal claims.

You also have the right to object to your personal data being processed for marketing purposes (e.g. mailings about products and offers of events). If you object to marketing, your personal data will no longer be processed for such purposes.


Right to report complaints
You have the right to lodge a complaint with a relevant supervisory authority (without prejudice to any other administrative review procedure or remedy). Such a complaint should be submitted to the authority of the EU/EEA Member State where you have your habitual residence, where you work or where a violation of applicable data protection laws and regulations is alleged to have occurred. The competent supervisory authority in Sweden is the Swedish Data Inspectorate.

Right to data portability
You have the right, under certain circumstances, to obtain the personal data concerning you that you have provided us with, in a structured, generally used and machine-readable format and have the right to transfer this to another personal data controller (data portability), e.g. if you want to transfer your contact information to a third party. The right to data portability exists when:

• The processing of data is based on your consent or on an agreement, and

• The processing of data is automated

You have the right to transfer your personal data directly from us to another personal data controller when this is technically possible.

This privacy policy was established by Widala AB on 24 May 2018.


If you have been in contact with us in your professional role

Professional role refers to everyone in our industry who could be interested in and benefit from our products.

To be able to buy a product from us, get a quote or be contacted by us for other business purposes, you are required to provide us with certain personal data. The information that is mandatory for this is f ex your name, telephone number, e-mail address, title, billing address and address. This information is required for you to be able to make a purchase with us.

When contacting us in your professional role, we process your personal data for mainly the following purposes:

• To register and administer any orders

• To communicate with you before a delivery, f ex to send information to you

• To send information and marketing about products and events that we think you may be interested in


Once you have purchased one of our products, our communication to you will consist of:

• A confirmation via e-mail, text message or regular postal mailings

• Invoices by regular mail or e-mail

• E-mail with information as well as newsletters and marketing about our products or events that we think you may be interested in

• Newsletters about Widala's activities

• E-mails with market research about our products

Who gets access to your personal data?

As a rule, your personal data is processed only by Widala. However, we cooperate with other companies and organizations that may receive your personal data if it is necessary to meet our obligations to you as a customer or if the recipient is an external or internal IT provider that we hire to assist us technically with any part of our business.


Below we describe who we share your personal data with. If you want to know more about who gets access to your personal data, please don’t hesitate to contact us.

• Your personal data will be shared with suppliers so that we can administer your order, e.g. to the producers who send products directly to you

• We will share your personal data with a supplier to keep your information correct, i.e. to update your contact information


If you receive marketing about our products that are deemed relevant to your professional role.

Professional role refers to potential buyers of our products in Widala's industry and product segments.

We contact you for the marketing of products, events or anything else that we, based on your professional role or position, believe you may be interested in. Do you want to know more about how we process your personal data? Read the detailed description of why we process your personal data, which categories of personal data we process, the legal basis for the processing and how long we store your personal data.